AI Insights · Timothy · January 2023
Top 5 Music and Audio Apps Performance in Kenya Q4 2022
Explore the performance trends of the top 5 music and audio applications in Kenya during Q4 2022, including downloads, revenue, and active users.
In Q4 2022, the top 5 music and audio applications in Kenya showed varied performance trends in terms of downloads, revenue, and active users. Here is a closer look at the data sourced from Sensor Tower.
Pocket FM: Audio Series experienced fluctuations in weekly downloads, peaking at 6.7K in mid-October before dipping to 1K in early December and then rising again to 3.2K by the end of the year. Weekly revenue saw a significant increase, reaching $526 in early October, and remained relatively steady around $300-$400 for the rest of the quarter. Weekly active users also showed an upward trend, peaking at 7.3K in mid-October and ending the year at 6.3K.
Deezer: Music & Podcast Player had a stable performance in weekly downloads, maintaining around 600-800 downloads throughout the quarter. Weekly revenue remained consistent, ranging between $200 and $360, with a peak of $360 at the end of September. Weekly active users saw a slight decline from 11K in early October to around 9.9K by the end of December.
Boomplay: Music & Live Stream showed strong performance in weekly downloads, starting at 36K in late September and closing the year at 40K. Weekly revenue was relatively steady, averaging around $100, with minor fluctuations. The app boasted a substantial number of weekly active users, increasing from 644K to 745K throughout the quarter.
Drum Pads - Beat Maker Go had a varied download trend, with a low of 166 in mid-November and a high of 2.1K at the end of December. Revenue remained modest, fluctuating between $54 and $104. Weekly active users saw a decline from 7.3K in late September to around 2K in mid-December, before spiking to 6.5K at the end of the year.
StarMaker: Sing Karaoke Songs maintained steady weekly downloads, averaging around 300-500 throughout the quarter. Revenue increased gradually, peaking at $79 in the final week of December. Weekly active users remained stable, averaging around 5K to 5.8K over the quarter.
For more detailed insights and data, visit Sensor Tower.
